top of page

Point of Sale

The great thing about my Point of Sale (P.O.S.) experience is that a lot of work began with just a pencil drawing and verbal direction from the creative director. With that, I was trusted to build the artwork using my instincts for design, colour and typography. It was a wonderful way to work. 

Kraft Cookbook Promotion

AGENCY LPi Group

CREATIVE DIRECTION Dory Rikkonen

What a treat to work on this jolly guy!

To promote a free cookbook with product purchase, artwork was holiday-themed and included a display topper that featured holiday lights and pop-off cardboard mittens to hold the actual cookbook.

P.O.S. promotions often involved producing multiple pieces, adapting
the main design to fit every size. From posters, tent cards and shelf talkers to coupons, shelf wobblers and more, consistency was extremely important. The design and all information had to
be carried through to each piece.

Slurpee Flavour Cards

AGENCY LPi Group

CREATIVE DIRECTION Dory Rikkonen

Among other work for Coca-Cola, the team at LPi Group also designed and produced flavour cards for display along the top of slurpee machines.

Building from the creative director’s illustration, I produced finished designs using Adobe Illustrator and Photoshop to create colourful, eye-catching artwork to convey the mouth-watering taste of each slurpee flavour.

bottom of page